Overview

Across industries, digital transformation has moved from ambition to execution. While many organisations have launched initiatives, only few have consistently delivered measurable results.

This report examines how large European organisations structure, prioritise, execute and measure digital transformation. Drawing on insights from IT and digital leaders across the Aurora Live network, it provides a practical benchmark of execution maturity and performance. The report addresses four key questions:

1. How mature are organisations in their digital transformation journey, and how is transformation structured? 

2. Where are companies investing today, and how are priorities evolving?

3. How effectively are initiatives executed, and why do they fail?

4. How do organisations measure success and demonstrate ROI? 

Together, these insights offer a clear view of how digital transformation is being delivered in practice, and what differentiates high-performing organisations from the rest.