About this session: In today’s business environment, companies are constantly looking for ways to provide more value to their customers to be competitive players in the market. Many companies are leaning towards data productization as a way to do so; through this method, they can use data metrics that they already have and present them as an asset and service to their consumers.

In this interactive group discussion, you will be divided into smaller groups to discuss data productization and the possibilities for evolving business impact through it. Participants will be able to exchange thoughts on how to best package the data as an asset, identify the key attributes of a data product as well as share practical examples of how they have approached data productization in their respective organizations.

We highly encourage you to prepare any questions you may have on this topic beforehand and use this forum as a valuable opportunity to learn how others in similar positions at different companies approach this topic.

 

• How can we align our data productization efforts with our overall business strategy and customer needs?

 

• What are the current challenges that hinder the development of data productization?

 

• How can we balance the need for quick wins with long-term scalability in our data product development?