About this session

AI is rewriting the rules of retail. But in a world where digital convenience meets rising cyber threats, are you driving transformation or just reacting to it?

Retail 4.0 isn’t just about automation and efficiency, it is about intelligent, secure, and human-led innovation. As AI reshapes customer interactions and streamlines operations, one truth remains: technology alone is not enough. Without cyber resilience, trust crumbles. Without a human-centric approach, even the most advanced AI strategies fall flat.

How does a global retail powerhouse like H&M navigate this complex reality? Virginia Parrotta, Head of Cyber Security Culture and Competence at H&M Group Sweden, takes you behind the scenes of H&M’s Retail 4.0 strategy — where AI-driven digitalization meets enterprise-wide cyber resilience and a culture that puts people at the core of transformation.

This session will challenge assumptions and ignite new perspectives on the future of retail leadership. If you want to stay ahead in a retail world driven by AI, security, and shifting consumer expectations, this is the conversation you cannot afford to miss.

Key Discussion Points:

• Retail 4.0 & Business Growth - How are AI and automation reshaping the retail landscape?
• The Cybersecurity Imperative – Why cyber resilience is the foundation of digital retail success?
• The Human Edge in AI-Driven Retail – How to balance automation with emotional intelligence and trust?
• Leadership in Cyber Workforce – Building a security-conscious, innovation-driven retail organization?