First meeting to closed deal in less than a month
Market Expansion Current Account Nurturing 1-50 employees Financial Services Digital Transformation & Consulting New Business sales team Marketing
Nov 1, 2025
Equinix’s Challenge
1 min read
The biggest challenge for Equinix is acquisition. The constant hurdle is in getting a first meeting with a target company. After that, it’s about finding the right person within the decision-making unit to speak to.
| Solutions | Results |
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730+ meeting all markets, including 88+ meetings in the Netherlands in 2024. Attended 4 in-person networking events in 2024. Presented a keynote session at an in-person executive networking event in the Netherlands. Hosted a roundtable discussion with CxOs. |
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Equinix’s Challenge
| Use Cases: | Market Expansion, Current Account Nurturing |
| Company size: | 1-50 employees |
| Industry: | Financial Services, Digital Transformation & Consulting |
| Teams using it: | New Business sales team, Marketing |
"First meeting to closed deal in less than a month"
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| Use Cases: | Market Expansion |
| Company size: | 201-1000 employees |
| Industry: | Enterprise IT & Cloud Infrastructure |
| Teams using it: | Marketing |
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Keto Software’s Challenge
| Use Cases: | Market Expansion |
| Company size: | 1000+ employees |
| Industry: | Cybersecurity & Compliance |
| Teams using it: | New Business sales team |
