How We Use Aurora Live for Nurturing Existing Customers While Seeking New Ones
Growth Speed & Competitiveness 51-20 employees Data, AI & Analytics SDR's
Nov 6, 2025
Jussi Viitasalo, Vice President, Sales & Marketing at Midagon, shares their experience with ME Matchmaking’s virtual 1-to-1 meetings and events and the results gained so far.
1 min read
How is your sales and marketing team structured? How have you integrated the two functions?
We are a relatively small company in Finland. We have 120 people here, with four people in sales, including me and three others, and then we have one marketing manager. Our marketing largely occurs in these 1-to-1 meetings that Aurora Live provides. The marketing team supports us in digital marketing and on LinkedIn, but the sales team mainly does the groundwork for traditional marketing.
This collaboration with Aurora Live works exceptionally well for us. We don't have time for cold calling; we buy this service. Aurora Live serves as an extension of our marketing efforts, making it very effective.
Ready? Get started
Get direct access to over 10,000 high-level decision-makers. Our curated platform puts you in front of the exact audience you need to fuel your business growth.
Keep reading
Appfarm’s Challenge
| Use Cases: | Growth Speed & Competitiveness |
| Company size: | 51-20 employees |
| Industry: | Data, AI & Analytics, Digital Transformation & Consulting |
| Teams using it: | Account Management Team |
"Reaching the Right Decision-Makers with Aurora Live"
Jussi Viitasalo, Vice President, Sales & Marketing at Midagon, shares ...
| Use Cases: | Growth Speed & Competitiveness |
| Company size: | 51-20 employees |
| Industry: | Data, AI & Analytics |
| Teams using it: | SDR's |
"How We Use Aurora Live for Nurturing Existing Customers While Seeking New Ones"
IFS’s Challenge
| Use Cases: | Growth Speed & Competitiveness, Sales Resource Shortage |
| Company size: | 201-1000 employees |
| Industry: | Financial Services, Data, AI & Analytics |
| Teams using it: | Marketing |
