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Why Management Events Is Our Most Important Partner

Keto Software’s Challenge

Keto Software, a Finnish tech company, set out to expand into new markets – with a focus on the EMEA region. To support this growth, it needed to raise brand visibility beyond Finland and connect with decision-makers in large organizations.

Solutions Results
332 pre-qualified meetings with decision-makers from 5 countries.
  • The CEO himself attended 95 meetings and had a 50% follow-up rate.
  • Signed a deal with a decision-maker after rekindling the relationship after 5 years.
Opportunities to directly connect with C-level decision-makers at in-person networking events.
  • Closed a deal with a UK company 3 months after the introductory meeting.
  • Renewed with Management Events in 2023 for a 3-year deal.

Dive Deeper: Get the Full Case Study