On-demand Webinar Recording

Why Direct Access to Decision-Makers Consistently Outperforms Cold Outreach - A Sales Director's 20-Year Growth Playbook

With two decades of selling experience in big tech companies, KPS Sales Director Raimond Van Het Reve shares why he's stopped relying on cold outreach — and what he does instead.

Unlock Our Free 40-Minute Webinar Recording (On-demand)

Cold outreach has stopped working

 

Bounce rates climb. Reply rates fall. The senior decision-makers your team is built to reach — CIOs, COOs, VPs, business unit leads — sit behind layers of gatekeepers, AI filters, and inbox fatigue that didn't exist five years ago.

And yet, some sales leaders are still consistently landing 1-to-1 conversations with the executives who move deals forward.

In this 40-minute conversation, hear how one of them does it — across five companies, two decades, and thousands of senior B2B sales calls.

WHAT YOU'LL TAKE AWAY:

  • Why cold outreach is structurally broken — not a tactics problem, but an access problem. The shift driving it, with platform-level data.

  • The 20-year, five-company test. Why Raimond's playbook survived every job change.

  • What makes 15-minute meetings work. What Raimond does and what separates the meetings that convert.

  • The layered model: virtual access + curated in-person. Why short conversations followed by an in-person moment compound trust faster than either alone.

THIS SESSION IS BUILT FOR:

  • Sales Directors, VPs of Sales, and CROs selling enterprise B2B solutions to senior decision-makers

  • Sales leaders rebuilding pipeline strategy as cold outreach yields keep falling, who want to hear directly from a peer with two decades of comparison data — not a vendor pitch

  • Aurora Live Partners looking to extract maximum value from a format they've already invested in

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Meet the Panelists

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Nick Werring - Host

Host
Sales Director Spain & Italy
Barcelona office sales lead

Key account manager

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Raimond Van Het Reve

Guest
Sales Director & Country Manager at KPS AG

Two decades of senior B2B sales across five companies. The voice of the playbook.


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Jenni Vilamo

Guest 
Group CEO, Aurora Live
Certified Board Member

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