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WHAT IS AURORA LIVE — FORMERLY MANAGEMENT EVENTS

Network for leaders of the new world.

Aurora Live is an invite-only network for the C-level executives shaping what’s next at Europe’s leading companies. We build our ecosystem on carefully curated connections, peer support and industry insight, helping decision-makers lead with confidence, find the right solutions and keep growing as leaders. For solution providers, we create meaningful conversations with these decision-makers, giving you the opportunity to showcase your expertise and build lasting partnerships.

30+

years of executive connections

13,000+

executive members

12

European markets

1,000+

solution providers partnering with us
Exec Handshake_woman and man

Why Aurora Live exists

When we ask our customers what they value most about our services, the answer comes back the same way: relevant connections.

When you are leading the decisions at Europe’s largest companies, you want to stay sharp, and the people who help you do that best are the ones in the same position. Sharing their insights and learnings, challenging each other, and keeping track of what is actually changing in the field.

When you are a solution provider with something that can change how Europe’s largest companies work, you need conversations with the people who decide, not another cold email lost in their inbox. Short, focused discovery meetings with leaders who are open to what is new, curious about what is next, and honest about what they need.

Our story

Aurora Live was founded in 1994 as Kontakti.net and became Management Events in 2004, when our international expansion began. For more than 30 years, our purpose has stayed the same: creating high-value connections and insight for the executives leading Europe’s largest companies, and giving solution providers the chance to meet the right decision-makers at the right time and share their expertise.

We started with in-person events, bringing members together face to face for curated networking and introducing them to the companies solving their most pressing challenges. What began in Finland soon grew beyond it: Sweden followed in 2005, and the Netherlands, Denmark and Austria in 2006.

When Covid-19 hit in 2020, we made our biggest change yet. We took parts of our services virtual and turned our events into a peer-to-peer executive network that goes well beyond traditional networking. Today, Aurora Live combines virtual and live experiences, but at its heart it is about relevant, meaningful connections: between the decision-makers in our network, and with more than 1,000 solution providers around the world.

In 2025, the company took the name its members already knew and became Aurora Live. The same year, we opened our Barcelona office, and in 2026 we entered the Italian market.

 

Three decades in, our purpose remains the same, and our network keeps growing across Europe.

Our core values

Passion for customers

We create experiences helping our customers stay ahead of what is changing in their field. Our network connects them with the people, insights and solutions that open new opportunities, for both the leaders in our network and the solution providers we work with.

Clarity and responsibility

We have a clear vision of where we are heading, and a team that takes ownership and moves forward fast. Everyone knows what is expected of them, and everyone can count on each other to deliver.

Winning together

We win as one team, with each other and with our customers. Behind every successful individual is a great team, and behind our success are successful customers.

Embracing the new

We are all about reinvention. We experiment, test and boldly develop new ways to give our customers what they need to succeed.

Europe Markets Map

Where we are located

We serve customers in 12 markets across Europe, with 300+ colleagues representing more than 50 nationalities. Our headquarters is in Helsinki, where the company started in 1994. Our Barcelona office is the hub for our international sales, and our team in Kuala Lumpur supports our operations. Wherever our people sit, they work close to the customers we serve.

Markets we provide services in: Finland · Sweden · Norway · Denmark · Netherlands · Belgium · United Kingdom · Germany · France · Austria · Switzerland · Italy

Our leadership

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Olli Muurainen

Founder and Chairman
Jenni_Headshot_Square

Jenni Vilamo

Group Chief Executive Officer
josefine orrvik

Josefine Orrvik

Chief Revenue Officer
mervi saarinen

Mervi Saarinen

Chief Concept Officer

What's new at Aurora Live

Begin your growth journey with Aurora Live

FOR EXECUTIVES

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