Management Events, the company behind Europe’s largest invite-only executive network, today announced its transition to a new name: Aurora Live. The rebrand reflects the company’s evolution into a Europe-wide catalyst for executive connection, foresight, and leadership impact.

With more than 11,000 executive members and over 1,000 solution providers across Europe, Aurora Live has grown far beyond the scope of traditional business events. Its curated peer-to-peer community and strategic and lifestyle-driven experiences have become a defining force in how leaders connect, learn, and stay relevant in a rapidly changing world.

The transition to Aurora Live better captures the company’s vision: bringing together Europe’s most forward-thinking leaders and creating experiences that inspire transformation — both professionally and personally.

“Our identity needed to match the ambition of our network,”

said Jenni Vilamo, Group CEO. “Aurora Live represents a new chapter, one that elevates our community, strengthens the value we create for executives across Europe, and positions us for the future. We are incredibly proud of what our members have built together, and this new name embodies that spirit.”