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Overview

Across industries, companies are investing heavily in data capabilities - but having data is not enough.
 
Without a clear data strategy, organisations risk falling short on governance, quality, and ultimately, value creation. This report looks at how European companies are approaching the adoption, leadership, and operationalisation of formal data strategies.
 
Drawing on survey responses from strategic IT, digital, and data leaders across the Aurora Live network, this report answers four key questions:
  1. How widespread is the adoption of formal data strategies among large European companies?
  2. Who is responsible for shaping the strategy, and how clear is ownership?
  3. What roadblocks are holding back companies that haven’t yet defined a strategy?
  4. How do companies describe the maturity and executive support behind their data efforts?
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