About this session

With increasing privacy regulation and the decline of third-party identifiers, platforms like Google are pushing toward unified, consent-based customer profiles that integrate first-party data across touchpoints. For retailers running omnichannel models, this development raises fundamental questions: How do we consolidate online and offline data? How do we maintain personalization and measurement capabilities? And how do we stay competitive in retail media ecosystems?

This moderated discussion will examine both the challenges and opportunities of UCP in practice. Participants will exchange experiences and strategic considerations around:
• What UCP means for omnichannel data strategy and customer identity resolution
• Implications for marketing effectiveness, targeting, and attribution
• The evolving role of retail media networks
• Impact on webshop personalization, CRM, and loyalty programs
• Governance, consent management, and data infrastructure requirements
• How retailers should position themselves strategically in response

The session is designed as an open, peer-level exchange for retailers and e-commerce leaders navigating the intersection of data, platform ecosystems, and competitive differentiation in an increasingly privacy-driven environment.