When and where
Date
Location
Virtual
Tags
Leadership & Strategy Personal DevelopmentShare with friends
About this session
If you have ever experienced your good ideas and pitches falling on deaf ears while others’ (often worse) ideas win over everyone, then this Masterclass is definitely for you!
The ability to influence and persuade others are two of the most in-demand skills and they are crucial to anyone’s success. But they are also skills that can often seem mysterious and elusive. In this exclusive Masterclass, Steve Martin — New York Times bestselling author of Yes! Secrets from the Science of Persuasion and Messengers, 8 Ways to Get Heard and Faculty Director of Behavioral Science at Columbia Business School — delves into the science behind why certain voices get heard, and how you can position yourself to be one of them.
Drawing from his deep expertise in behavioral science and insights from his latest book, Influence at Work, published by The Economist, Steve reveals actionable strategies that help you command attention, win over sceptics, and drive decisive action across all levels of your organization. From understanding the subtle yet powerful factors that shape decision-making to deploying practical techniques that make your ideas impossible to ignore, this masterclass equips you with the tools to amplify your influence in a way that is both effective and ethical.
Key Discussion Points and Themes that will be discussed:
• Discover the important but often unspoken rules of influence
• Learn about the factors that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored
• Recognise and acquire the crucial rules of influence that are critical to your persuasive success
• Learn how to effectively deploy these ideas to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act
