About this session

In the high-octane world of Formula E, data is not just a byproduct — it is the fuel driving deeper fan connections and extraordinary event experiences. But how do you transform raw, real-time data into actionable insights that captivate audiences and deliver personalized value at every touchpoint?

In this exclusive session, Matt Roberts, VP for Business Intelligence at Formula E, pulls back the curtain on how the organization turns the data deluge into a competitive edge. From leveraging WiFi analytics for real-time audience behavior insights to crafting a data strategy that aligns seamlessly with the ever-changing expectations of fans, Formula E’s innovative approach is a masterclass in turning complexity into opportunity.

Dive into a compelling exploration of the challenges and breakthroughs in creating a fan-centric data ecosystem. Discover how Formula E overcomes barriers like data privacy concerns, integrates cross-channel insights, and adapts rapidly to stay ahead of trends — all while delivering immersive, personalized fan experiences that leave a lasting impact.

This session is a must-attend for you who aspire to harness the power of data to fuel growth, foster deeper customer relationships, and transform organizational strategies into real-world impact.

Discussion Points

• Crafting a Data Strategy: How does Formula E align its data strategy with the fan engagement journey?
• WiFi Analytics for Real-Time Insights: What unique insights into fan behavior has Formula E gained through WiFi analytics?
• Turning Data into Action: How does Formula E translate WiFi data insights into decisions that enhance the fan experience?
• Agility in Data Strategy: How does Formula E keep its data strategy agile to adapt to evolving trends and fan expectations?
• Personalized Fan Engagement: How does Formula E use data to create more personalized and meaningful fan experiences?
• Overcoming Data Challenges: What challenges did Formula E face in implementing this strategy, and how were they overcome?