Embark on a journey into the heart of innovation with Diageo, a trailblazer in the world of spirits. Prepare to delve into the forefront of AI as Diageo pioneers new frontiers in content creation and testing. Discover how Diageo utilizes AI to not only predict but sculpt consumer preferences, setting the stage for market domination.

Step into the future with us as we explore Diageo’s revolutionary concept of digital twins—a cutting-edge tool that mirrors consumer behavior with unparalleled accuracy. Dive deep into the world of AI-driven testing and analysis, where Diageo harnesses the power of algorithms to extract actionable insights from vast datasets, empowering informed decision-making and paving the path to market leadership.

But this isn't just about technology—it's about the limitless possibilities it unlocks. Join us for engaging discussions and forward-looking perspectives as we unveil the transformative potential of AI integration in driving consumer engagement and brand success.

Key Discussion Points:

• The integration of AI technologies impacted Diageo's approach to content creation and testing
• Examples of how digital twins have informed product development decisions at Diageo?
• Challenges Diageo encountered when scaling AI solutions across its brand portfolio, and how were they addressed
• In what ways do you see AI-driven testing evolving in the future, and how is Diageo preparing for these changes?
• How does Diageo ensure that AI-generated insights are effectively integrated into marketing strategies and product development processes?
• Upcoming innovations or projects within Diageo that are leveraging AI technologies