Overview

Technology investment decisions have become increasingly complex,
involving multiple stakeholders, longer evaluation cycles, and growing vendor options. 

As organisations expand their technology ecosystems, understanding how these decisions are made in practice is critical, both for buyers aiming to improve outcomes and for vendors seeking to engage more effectively.

In this short report, explore how organisations across Europe approach technology procurement and vendor selection. We examine who is involved in decision-making, how vendors are discovered and evaluated, and where the process tends to stall. We also provide an overview of how organisations approach technology purchasing, and the determinants of success or failure.