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The Race for AI Value: What Are Your Customers Planning?

Insights from Europe’s leading executives reveal how decision-makers are adopting and investing in AI – and where solution providers fit in.

Productivity & Teams AI

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AI Humanoid Robot

Jun 24, 2026 1:04:58 PM | 1 min read

Understanding the AI Equation

Decision-makers are now racing against the clock to deliver the business value of AI to generate productivity, efficiency, and revenue. ​

  • How have Europe's leading organizations adopted AI?
  • Is AI generating more value or risk?
  • Who is steering the AI ship within the organization?​

This report provides a snapshot of how AI is being implemented, adopted, and utilized in Europe's top companies, and the challenges that stand in the way of AI success. We hope the report offers helpful insights into your target audience's priorities and pain points surrounding AI investments to support future sales strategies and planning.
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The Race for AI Value: What Are Your Customers Planning?

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