About this session

What does it take to stay ahead in an era where disruption is the norm, and digital transformation is the price of entry? For Nobia, Europe’s kitchen powerhouse, the answer lies in harnessing digital innovation and the transformative power of AI where it makes sense to drive B2C and B2B excellence.

Join Per Holmkvist, Chief Digital Officer at Nobia, as he pulls back the curtain on a bold transformation journey that goes beyond surface-level innovation.

This is not just a story of change — it is a deep dive in strategic reinvention. If you are a business leader seeking to decode the intersection of customer experience, digital tools, AI and market relevance, this session will challenge your thinking and inspire action.

Discussion Points:

• How Nobia identified key areas for digital transformation across its B2C and B2B segments.
• The role of governance in driving end-to-end commercial process harmonization.
• Integrating AI to enhance customer journey personalization and operational efficiency.
• Overcoming challenges in aligning digital initiatives across diverse brands and markets.
• Measurable outcomes and successes achieved through digital and AI-driven strategies.
• Lessons learned for organizations looking to implement large-scale digital transformations.
• Real-world examples of how AI and digital solutions are reshaping Nobia’s business operations.