About this session

AI has moved from the lab to the boardroom and yet in 2026, most organizations are still struggling to turn ambition into measurable enterprise impact. The hard truth? AI alone cannot create value. It is the data strategy behind it that separates the companies that dominate their markets from those that fall behind.

In this session, Leona Pais, Head of Data and Analytics at TFG Brands, will confront the question every executive must answer: Is your organization truly ready to turn AI potential into enterprise value, or are you just chasing hype? Drawing on her experience leading high-impact AI and data initiatives, she will show how forward-thinking organizations build data foundations, governance, and operating models that do not just enable AI — they turn it into a strategic weapon for growth and competitive advantage.

You will leave with practical clarity on how to bridge the gap between AI ambition and real business results, embedding data-driven decision-making and intelligence at the core of your organization.

Discussion points:

• Is your data strategy holding you back? Why strong data foundations determine whether AI delivers real value.
• Pilot paralysis or real impact? Common pitfalls that stop AI from scaling beyond experimentation.
• Governance that accelerates, not obstructs: Frameworks that enable innovation without risk overload.
• AI’s place in the enterprise: Where analytics should sit to maximize influence and outcomes.
• The AI-ready workforce: Skills, capabilities, and operating models needed to scale successfully.
• From potential to performance: Turning AI possibilities into tangible business impact.
• Next-generation data strategies: How forward-thinking organizations are building a strategic moat.
• The boardroom challenge: Are your AI and data investments future-proof or just hype?