About this session

Experience our Industrial Afterwork—an exclusive evening crafted for leaders shaping the future of manufacturing. Before the CxO Connection, join fellow industrial leaders at the Oslo Event Hub.

Industrial AI in Action: Enhancing Reliability Through Safe Adoption of New Technology. In asset-intensive industries, AI is not a technology project; it is an operational value agenda. As part of Yara's Industrial AI journey, Synøve Granly Macrae will explore how industrial organizations can approach advances in AI, data, digital tools, and OT/IT integration to support measurable business value.

The keynote will examine what makes Industrial AI fundamentally different from business AI. Success depends on operating effectively in complex, high-risk environments where safety, accountability, validation, workforce adoption, and change leadership are critical. Sustainable value is created when technology is embedded into operational processes, decision-making, and ways of working, rather than deployed as a standalone solution.

Drawing on practical experience from global production operations, the keynote will demonstrate how Industrial AI can augment human decision-making, strengthen frontline performance, and improve production outcomes. The session will also highlight how digitally enabled capabilities combine operational expertise, production data, and AI to support more proactive, data-driven operations.

Set in this modern and inspiring venue, the Industrial Afterwork offers the perfect setting to unwind and connect. Enjoy a curated selection of drinks and light bites while engaging in valuable conversations—from innovation and market developments to personal exchanges among senior leaders across the industrial landscape.

More than just an informal gathering, the Industrial Afterwork is your opportunity to strengthen relationships and expand your network before continuing the evening at the CxO Connection.